Post by account_disabled on Dec 9, 2023 3:52:05 GMT
Is content or form more important? Question whose only possible answer should be: both. via GIPHY Only when the content (in the case of a company, the brand voice ) and the form (the ToV ) go hand in hand do you have concrete advantages in terms of positioning and recognition. A fair tone of voice , consistent and credible with the corporate identity and values allows you to: humanize and make real a brand , which must become like a person to talk to, who knows his interlocutors and leads a similar lifestyle; make the brand unique and recognisable , highlighting its strengths and ensuring that it differentiates itself from competitors; helps create real connections with people , building a lasting relationship of trust with them and intercepting new customer.
How a company or brand presents itself to consumers is important. According to the 2020 Sprout Social Index (the annual analysis conducted by the Sprout Social suite of social management and analytics tools), 84% of users prefer to Buy Bulk SMS Service buy products from brands they follow on social networks compared to those of competitors; 75% of consumers plan to increase their spending to benefit the brands they are fans of.
While 45% of consumers stop following brands on social media due to "irrelevant content" and therefore not corresponding to the perceived style of the brand as we read here .But not only that: bad publicity and scandals also drive people away. Consumers today are in fact much more attentive than in the past, thanks also to the ease with which they can access information. As we saw in our article on inclusive communication , they are asking companies for more transparency, sensitivity and inclusion .
How a company or brand presents itself to consumers is important. According to the 2020 Sprout Social Index (the annual analysis conducted by the Sprout Social suite of social management and analytics tools), 84% of users prefer to Buy Bulk SMS Service buy products from brands they follow on social networks compared to those of competitors; 75% of consumers plan to increase their spending to benefit the brands they are fans of.
While 45% of consumers stop following brands on social media due to "irrelevant content" and therefore not corresponding to the perceived style of the brand as we read here .But not only that: bad publicity and scandals also drive people away. Consumers today are in fact much more attentive than in the past, thanks also to the ease with which they can access information. As we saw in our article on inclusive communication , they are asking companies for more transparency, sensitivity and inclusion .