This ad manages to

 describe the product and implore you to pamper your pooch at the same time: “Prevent joint pain” applies to both the bed and to you, if you buy it. As such it’s sort of half a call to action, with the full call to action being “Love Your Dog!” I’d categorize this as a soft CTA since it’s not directly commanding you to buy, buy, buy. I can see this working well on fawning owners, especially of older dogs.

#6. Plus friendly expert advice!
Takeaway tip: Make a bonus offer.

Another way to stand out from the other sponsored links is to offer something additional beyond what the keyword phrase represents.

sponsored ads
A search for “carry-on bags” turns up this ad from REI, which wisely infers that people looking for carry-on luggage are preparing to travel! Accordingly the company advertises “Friendly Expert Travel Advice” along Whatsapp Mobile Number List with this brand-name bags. This is probably a draw for the type of people that like to obsessively over-prepare for trips as well as spend too much on their luggage.
#7. Ask a question, get an answer ASAP
Takeaway tip: Provide instant gratification.

The beauty of shopping via the Internet is that it’s fast – you don’t have to leave your house. The crappy part is waiting for your stuff to arrive. So offers that emphasize speed can be effective.

Google ads
This ad intuits that someone searching for “lawyers” doesn’t have a lawyer and may just need advice – hence the offer is for live legal advice online, very appealing for people who just want a fast answer and aren’t sure who to call.

Here’s hoping these creative CTAs help you move beyond “Buy now” in your own PPC ads. For even more CTA advice, head to our post on crazy effective CTA buttons.